Contact us
T: +44 207 748 6916
E: panthers@bluepanther.biz
At Blue Panther we have a simple but powerful approach to marketing communications, specifically tailored for growing businesses. We believe that:
- Marketing communications is a vital element in the success of every business
- The building blocks of good marketing communications should be established as a priority
There are two distinct elements of any marketing communications project: strategic thinking and implementation. They are equally important. Neither can exist without the other. We do both, depending on your requirements.
Stage 1
Understand the people you need to influence - find out how you are perceived and what makes your customers/clients tick.
How - detailed intelligence gathering and research, both inside the business and externally.
Stage 2
Decide what you want to say to them - work out what is unique about you and your proposition to customers/clients.
How - clarify your brand and key messages and your position in the market through workshops and discussion groups.
Stage 3
Say it, in a way that is appropriate for them - find the right channels to communicate your brand and key messages.
How - develop a unique marketing blueprint, the ideal mix of marketing activities to meet your goals and deliver tangible results.
Blue Panther are very creative, highly professional, and excellent at managing projects on a tight timescale.
Grahame Hall
Chief Executive, Iplas
Once your blueprint is agreed, Blue Panther can help you implement it. Most clients want us to manage the projects, keep them on time and on budget and relieve them of the day to day hassle.
Some activities, such as copywriting, we do ourselves. For others, we bring in specialists who share our approach to client service. They are all tried and tested by us and offer high levels of expertise and excellent value for money.
Here are some of the marketing activities which we might recommend in your blueprint and which we can help you implement: